Real Insights Stories

Understanding Qualitative vs Quantitative Data

Scale or fail: Building an infinite customer feedback loop with AI

How will LLMs change Customer Experience?

The Top 11 Voice of Customer (VoC) Tools

The future of insights: introducing Thematic Answers

Product Update: Chart Exports

Product Update: Feedback Summarizer

Introducing Thematic's Bold New Look: A Brand Refresh for the Future of Feedback

Generative AI and Feedback Analysis: security and data privacy concerns

Predictive Operational Data Analytics and NLP: complementary parts of the same world

Product Update: new features round-up

Proving the value of your CX programme

Establishing a customer-centric culture at your company

Maximizing the value of customer feedback for product teams

4 tips to mature your VoC programme

Product update: view customer comments from your dashboard

Embracing red metrics: putting the focus on actionable analytics

6 ways product managers can leverage feedback analytics software

AI helps unlock valuable insights, but is there a catch? Learn from insights thought leaders

Why listening to customers matters in a recession

Product update: Feedback categorization

How to build a customer feedback taxonomy

Product update: Quick Edit

Customer-led product strategy: a guide

Harnessing NLP to address customer needs: Munna Ahaduzzaman at Atlassian

Building a case for feedback analytics

Know what great looks like: building trust in text analytics software

Product update: integrations management and data upload history

Product update: new filters

Solving for the whole customer experience: Ant Marty from Instacart

AI-powered, human enhanced! How to take feedback analytics to the next level

Learn the 4 pillars of successful survey design [video]

How to build a story from customer feedback

5 practical ways to influence managers for Voice of Customer success [video]

Product update: Slack analysis

Getting a Dasher Sense: How Emma Glazer at DoorDash Builds Customer Understanding

Voice of the Customer for Product Operations

Customer Intelligence: The Cross-Functional Approach to Understanding Customers

Product update: Introducing Workflows

Unlocking contextual insights with Levels to build a better product

Product validation: Using customer feedback analytics to build a roadmap

A personal story... We stand with Ukraine

Product update: Introducing Labels and Theme Summarization

Review Analysis: How to Analyze Customer & Product Reviews

Introducing Chat Analytics - Analyze chat & support conversations in Thematic

Qualitative Data Analysis: Step-by-Step Guide (Manual vs. Automatic)

Unleash the power of CX metrics with feedback analytics

How to analyze Zendesk tickets & Intercom chats for customer insights

Community Soundbites: How we effectively share insights with the business

Why does text analytics have a bad reputation?

What Are The Best Qualtrics Competitors And Alternatives?

Thematic is a G2 high performer!

Community Soundbites: How to align your CX expectations with business expectations

How To Use Thematic Analysis AI To Theme Qualitative Data

How Thematic finds insights in large datasets: Analyzing 130k bank app reviews

Power BI vs Tableau: What’s The Best Data Visualization Tool?

Product update: Our new Feedback Tool makes it easier to digest feedback

How to choose a survey tool to measure customer experience: the ultimate guide

Community Soundbites: What should a customer feedback analysis maturity model look like?

How to measure customer satisfaction: the complete guide

How to super-charge your Qualtrics setup with Thematic & Power BI

Community Soundbites: How can insights technology be enhanced by human expertise?

How to create a positive employee experience for women in tech

Product update: Thematic’s sentiment analysis more accurate with a 20% reduction of error

Community Soundbites: How authentic are your customer-related KPIs?

How Watercare levelled up their insights and CX metrics using Thematic

How AI-based Feedback Analytics Powers Growth at Atom Bank

What’s new in Thematic: Product update!

How to discover and prioritize improvement initiatives for your CX and product

How LinkedIn Fuels NPS Insights Using Thematic's AI

How we use our own platform and Chrome extension to centralize & analyze feedback

Customer feedback analysis: How to analyze and act on feedback

4 Tips For Creating A VoC Program That Can Measure CX Success

What GPT-3 means for Customer Feedback Analysis

Text Analytics Software – How to unlock the drivers behind your performance

What is Deep Learning? A brief history, and what it means for the future

Should you buy an integrated solution, best-in-breed, or build in house?

The touchpoint NPS oxymoron - The likelihood to recommend a brand isn’t built on a single interaction

The Zoom Boom: Zoom's market transformation and what the user feedback is saying

Must-Have Features in Feedback Analysis Software

The 4 biggest challenges insights & analytics professionals are facing right now (with solutions)

Thriving During COVID-19: 10 Practical Tips from a Clinical Psychologist

The Complete Guide To Product Feedback Strategy

Tips for Customer Experience practitioners during the COVID-19 pandemic

Google Maps vs Waze 2024 — Analyzing 10,000 App Reviews

What is Unified Data Analytics and why should you care?

Thematic Joins Nielsen Connect Partner Network

How To Build Your Own Feedback Analysis Solution

The true cost of not understanding customer feedback

Quick Guide: How To Measure The Accuracy Of Feedback Analysis

How accurate is Thematic at analyzing customer feedback?

Calculating the ROI of CX: Complete Guide 2024 [Includes spreadsheets]

Finding Product Insights in App Reviews: Chase vs. Simple Bank Apps

Why customer feedback is critical for digital transformation in 2020

How to get CX buy-in from decision makers to truly improve CX: Report surveying 150 CX professionals

5 Keys to Turn Customer Surveys into Action and Results: Key #1

Why I love the Grace Hopper Celebration - and you should too!

Coding Qualitative Data: How To Guide

How to Analyze Survey Data: Best Practices for Survey Analysis

Thematic Analysis Software: 5 Top Tools & How It Works

Real Insights Stories

How Community Health System Brought Actionable Insights to 250 Departments in Just Three Days

Featured

How Community Health System Brought Actionable Insights to 250 Departments in Just Three Days

CX Conferences 2026: The Ultimate Guide for CX Professionals

How WiCX’s Unconference Rewrote the Event Playbook

Humanising Hardware: How Mitre10 Made Voice of Customer Actionable with Thematic

How DoorDash Research Team Does More with Less: Fast and Flexible

Browse all

Real Insights Stories

How Community Health System Brought Actionable Insights to 250 Departments in Just Three Days

CX Conferences 2026: The Ultimate Guide for CX Professionals

How WiCX’s Unconference Rewrote the Event Playbook

Your Most Common Complaints Aren't Your Biggest Problems: Here's What Is

How Atlassian Built a Scalable Data Pipeline to Close the Loop with Customers

Humanising Hardware: How Mitre10 Made Voice of Customer Actionable with Thematic

How DoorDash Research Team Does More with Less: Fast and Flexible

How Watercare drives customer excellence with VoC and Thematic

Lendingtree: transforming the loan market experience with Thematic insights

Travel sites go head to head: Expedia vs Booking.com

Maximizing the value of customer feedback for product teams

Fitness Tracker Showdown: Garmin Connect vs Strava

Real Insights Stories

How Community Health System Brought Actionable Insights to 250 Departments in Just Three Days

Featured

How Community Health System Brought Actionable Insights to 250 Departments in Just Three Days

CX Conferences 2026: The Ultimate Guide for CX Professionals

How WiCX’s Unconference Rewrote the Event Playbook

Humanising Hardware: How Mitre10 Made Voice of Customer Actionable with Thematic

How DoorDash Research Team Does More with Less: Fast and Flexible

Browse all

Real Insights Stories

How Community Health System Brought Actionable Insights to 250 Departments in Just Three Days

CX Conferences 2026: The Ultimate Guide for CX Professionals

How WiCX’s Unconference Rewrote the Event Playbook

Your Most Common Complaints Aren't Your Biggest Problems: Here's What Is

How Atlassian Built a Scalable Data Pipeline to Close the Loop with Customers

Humanising Hardware: How Mitre10 Made Voice of Customer Actionable with Thematic

How DoorDash Research Team Does More with Less: Fast and Flexible

How Watercare drives customer excellence with VoC and Thematic

Lendingtree: transforming the loan market experience with Thematic insights

Travel sites go head to head: Expedia vs Booking.com

Maximizing the value of customer feedback for product teams

Fitness Tracker Showdown: Garmin Connect vs Strava

Request a demo of Thematic's Customer Intelligence Platform