Thematic’s theme taxonomy is more flexible and specific
Unlike other solutions, Kapiche doesn’t use code frames or taxonomies at all. They discover prominent words in text and then use contextual links between these words for users to discover themes of interest.
This makes for fast analysis, but makes it harder to dig into your data and understand what’s most important and why. Instead of themes, the most frequently mentioned keywords are presented in a word cloud format, with lines connecting them to related words.
Thematic uses a unique bottom-up approach to discover all themes in text. We automatically build a hierarchical code frame from text, and you can easily adjust it to make it more relevant. Themes are custom, industry specific, and can be refined quickly and easily. This means you get the best of both worlds: analysis is specific to your dataset, occurs in real time, and is organized in a way that makes it easy to understand exactly what’s happening and changing in your data.