FOR VOC PROGRAM MANAGERS

Unify every channel without losing the story

Thematic powers VoC programs with one consistent analysis across every channel, score changes connected to specific causes, and intelligence that reaches every team. So insights teams focus on business impact and strategy, not data gymnastics.

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Loved and Trusted by Leading Enterprises

FOR VOC PROGRAM MANAGERS

The Intelligence Layer for Enterprise VoC

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Thematic platform screenshot showing theme analysis dashboard

One Complete View of Your Customers

Connect surveys, transcripts, app reviews, and social into one analysis. Weighting prevents high-frequency channels from drowning out lower-volume signals.

Analyze themes scores and categories icon

Give Every Team a Tailored View

Lenses give product, ops, marketing and leadership a view of feedback tailored to the decisions they own. No custom exports, no translating between analyses.

Turn Customer Signals Into Business Decisions

Link themes to business metrics like NPS or retention likelihood so VoC insights becomes a direct input to strategic decisions, not a reporting function.

Decisions Backed by Evidence, Not Opinion

Every theme links to the comments behind it, so findings arrive with evidence attached. One consistent model ends the debate about whose data is right.

Loved and Trusted by Leading Enterprises

UNIFY VOICE OF CUSTOMER

All Your Feedback Channels. One Consistent Analysis

Thematic runs one consistent analysis across all your existing feedback channels, so every function works from the same data and trusted insights. Product sees feature friction. Operations sees service failures. CX sees the full picture. No competing dashboards or data wrangling.

See exact phrases behind each theme and build insights stakeholders can trust
Refine themes to match your business structure, so insights link to strategy and outcomes
Stakeholders can explore the full depth of each insight and themes on their own

UNDERSTAND AND IDENTIFY

Connect Every Score Change to a Specific Cause

Thematic maps every movement in NPS, CSAT, or churn to the specific themes, issues, segments and sentiment that drove it, so you know exactly what changed, where, and what addressing it would be worth.

Track whether problems are growing, shrinking, or shifting across markets and time
Identify if issues or requests are isolated or business-wide before deciding how to respond
Pull from multiple data sources for a true picture of what to prioritize and where

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DRIVE ACTION AND PROVE IMPACT

Get Every Insight To Teams That Need Them

You control the quality of insights and how they reach each team. Whether through automated alerts, self-serve dashboards, on-demand reports, or direct queries via MCP, intelligence gets to every function without passing through you first.

Push findings to Snowflake, BigQuery, or other BI tools where teams already work
Query trusted Thematic data via MCP to get answers, data-backed evidence, and visualizations on demand
Each function gets its own Lens of feedback and metrics without rebuilding the analysis
Connect findings across studies so the business builds on what it already knows

Enterprise Platform

Purpose Built For Strong Governance And Security

From AI and data governance to robust architecture and enterprise-grade security, Thematic helps you break down data silos with efficiency and peace of mind - to get more value from unstructured feedback.

Learn About Thematic Data Governance

Defensible intelligence, not black-box AI

Every theme traces back to the raw customer comments that created it. You are always in control of how feedback is interpreted and distributed.

Enterprise-Level Specialist Support

Enterprise implementations are up and running within days, not quarters. No dependence on external service providers or reconfiguration partners.

Secure and Compliant Foundations

We meet the highest industry compliance standards, including SOC 2 Type II, GDPR and CCPA - and have successfully passed every audit since starting operations.

Access control and audit management

Thematic enforces role-based access controls, with unique login identifiers and built-in audit logs for complete visibility into data and user activity - simplifying data governance at scale

Common questions

Answered before the first call.

The questions enterprise buyers ask most. Answered directly.

Our VoC platform already includes text analytics. Why do we need Thematic?

Most Voc platforms use predefined taxonomies. Feedback gets forced into categories the platform was already trained on. Thematic builds themes organically from your data, so it surfaces what customers are actually saying, including the unexpected issues that predefined models miss. It also works across every feedback source, not just the ones your existing platform ingests.

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How does Thematic compare findings across channels when source volumes are so different?

Volume weighting prevents high-frequency channels from drowning out lower-volume ones. The same theme set runs across every source, so if a theme appears in call transcripts but not in surveys, Thematic treats that as a meaningful signal rather than a volume artifact.

How quickly can we get up and running?

Most customers have their first theme model running within days of connecting their data. The Theming Agent generates the initial structure automatically; your team refines it to align with your business language. From there, analysis runs continuously with no batch cycle to wait for.

Can other teams access insights without going through the research team every time?

Yes, and that is the design intent. Lenses give product, operations, and leadership a self-serve view of the themes relevant to their decisions, from the same underlying model. Role dashboards and scheduled digests mean stakeholders get what they need without submitting a request.

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How are themes maintained as the business changes?

There is no maintenance cycle in the traditional sense. Thematic's Theming Agent continuously adapts to what customers are actually saying, so the model stays current without quarterly rebuilds or analyst intervention. Your dedicated Thematic specialist monitors theme quality and flags anything that needs your attention. The system gets more accurate over time, not less.

Does Thematic connect to our existing tools and data stack?

Yes. Thematic connects to Qualtrics, SurveyMonkey, BigQuery, Snowflake, Tableau, Power BI, Jira, and Slack natively or via API and SFTP. Enriched theme and sentiment data flows directly into your data warehouse and BI environment so teams access insights inside the tools they already use.

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How do we build the business case for VoC investment?

Impact scoring quantifies the effect of each theme on NPS, CSAT, or revenue, so every finding arrives with a "what fixing this is worth" number attached. ScoreChange analysis explains metric movements in the terms executives are measured on, not just satisfaction scores. Both outputs are used directly in QBRs, procurement presentations, and board reviews.