AI & Tech
Read articles and blog posts to understand how AI and technology is used to analyze unstructured feedback data at scale. Keep up to date with the latest in AI technology, including LLMs, Machine Learning, NLP, Prompt Engineering and more.

When to Use a Hybrid Build-Partner Model for Customer Feedback AI Paid Members Public
When “buy” is too rigid and “build” is too slow, learn how a hybrid build-partner model speeds Customer Feedback AI ROI. Plus grab our full guide.

Infrastructure Requirements for In-House AI Text Analytics: Do You Have What It Takes? Paid Members Public
Check latency, pipelines, compliance, cost before building. Audit your infrastructure requirements in-house AI text analytics.

What Is the Modern Data Stack: A Practical Guide for Decision Makers Paid Members Public
Explore the modern data stack: cloud-native tools, benefits, and architecture transforming analytics and business decisions.

What is Deep Learning? A brief history, and what it means for the future Paid Members Public
At Thematic, we have a dedicated research team that is always innovating to bring you the most accurate sentiment and thematic analysis. Solving this difficult task requires in-depth understanding of both the problem of customer feedback analysis and the relevant advances in technology. This article is a glimpse into one

8 Ways AI is Revolutionizing Customer Insights and Predictive Analytics Paid Members Public
Discover how AI is revolutionizing customer insights, improving predictions, and enhancing decision-making for businesses.

What is Unified Data Analytics and why should you care? Paid Members Public
If you're part of a Voice of Customer or research team, you probably deal with customer surveys, complaints, chats or call transcripts every day. And with that, do you find yourself jumping between tools, trying to piece together the full story? That’s where Unified Data Analytics comes in. Unified

Coding Qualitative Data: How To Guide Paid Members Public
A starting guide for coding qualitative data manually and automatically. Learn to build a coding frame and find significant themes in your data!

Qualitative Data Analysis: Step-by-Step Guide (Manual vs. Automatic) Paid Members Public
See Thematic in Action Experience the power of AI Try Thematic Best Practices For Analyzing Open-Ended Questions Authored by Alyona Medelyan (PhD in Natural Language Processing & Machine Learning), this is a complete guide on the analysis of qualitative data. Learn the key approaches to analysis, how to set up a