AI & Tech

Read articles and blog posts to understand how AI and technology is used to analyze unstructured feedback data at scale. Keep up to date with the latest in AI technology, including LLMs, Machine Learning, NLP, Prompt Engineering and more.

A customer and service person are interacting via a payment transaction (credit card terminal).

When to Use a Hybrid Build-Partner Model for Customer Feedback AI Members Public

When “buy” is too rigid and “build” is too slow, learn how a hybrid build-partner model speeds Customer Feedback AI ROI. Plus grab our full guide.

Kyo Zapanta
Kyo Zapanta
AI & Tech
A bar graph is rising way above its container, more UI of text analytics in the background.

Infrastructure Requirements for In-House AI Text Analytics: Do You Have What It Takes? Members Public

Check latency, pipelines, compliance, cost before building. Audit your infrastructure requirements in-house AI text analytics.

Kyo Zapanta
Kyo Zapanta
AI & Tech
A bunch of metric data sits on top of a data stack. Futuristic UI elements surround it.

What Is the Modern Data Stack: A Practical Guide for Decision Makers Members Public

Explore the modern data stack: cloud-native tools, benefits, and architecture transforming analytics and business decisions.

Kyo Zapanta
Kyo Zapanta
AI & Tech

What is Deep Learning? A brief history, and what it means for the future Members Public

At Thematic, we have a dedicated research team that is always innovating to bring you the most accurate sentiment and thematic analysis. Solving this difficult task requires in-depth understanding of both the problem of customer feedback analysis and the relevant advances in technology. This article is a glimpse into one

Rob Dumbleton
Rob Dumbleton
AI & Tech
Lights are going into a computer screen with an analytics dashboard. On the side, we see an AI chip.

8 Ways AI is Revolutionizing Customer Insights and Predictive Analytics Members Public

Discover how AI is revolutionizing customer insights, improving predictions, and enhancing decision-making for businesses.

Kyo Zapanta
Kyo Zapanta
Customer Experience
Isometric data visualization platform showing charts and graphs on a purple background with analytics dashboard.

What is Unified Data Analytics and why should you care? Members Public

If you're part of a Voice of Customer or research team, you probably deal with customer surveys, complaints, chats or call transcripts every day. And with that, do you find yourself jumping between tools, trying to piece together the full story? That’s where Unified Data Analytics comes in. Unified

Kyo Zapanta
Kyo Zapanta
AI & Tech
Abstract Digram of how to code qualitative data

Coding Qualitative Data: How To Guide Members Public

A starting guide for coding qualitative data manually and automatically. Learn to build a coding frame and find significant themes in your data!

Alyona Medelyan PhD
Alyona Medelyan PhD
AI & Tech

Qualitative Data Analysis: Step-by-Step Guide (Manual vs. Automatic) Members Public

See Thematic in Action Experience the power of AI Try Thematic Best Practices For Analyzing Open-Ended Questions Authored by Alyona Medelyan (PhD in Natural Language Processing & Machine Learning), this is a complete guide on the analysis of qualitative data. Learn the key approaches to analysis, how to set up a

Tyler Dye
Tyler Dye
Feedback Analysis

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