Kyo Zapanta

Big fan of AI and all things digital! With 20+ years of content writing, I bring creativity to my content to help readers understand complex topics easily.

An AI chip floats in the middle being a divider between a visual of building vs. buying visual in the BG.

Cost to Build an AI Platform for Unstructured Data Analytics vs. Buying Off-the-Shelf Members Public

Compare the cost to build an AI feedback analytics platform vs. buying one. Includes examples, risks, and a TCO checklist.

Kyo Zapanta
Kyo Zapanta
AI & Tech
Bar graphs are growing out the ground, forming a city-like visual with speech bubbles floating in between them.

Retail AI Feedback Analytics Case Study: Should You Build or Buy an AI Feedback Analytics Platform? Members Public

Learn how one retailer cut analysis time 70% with AI feedback tools—and see the framework that guided the buy decision.

Kyo Zapanta
Kyo Zapanta
AI & Tech
A customer and service person are interacting via a payment transaction (credit card terminal).

When to Use a Hybrid Build-Partner Model for Customer Feedback AI Members Public

When “buy” is too rigid and “build” is too slow, learn how a hybrid build-partner model speeds Customer Feedback AI ROI. Plus grab our full guide.

Kyo Zapanta
Kyo Zapanta
AI & Tech
A bar graph is rising way above its container, more UI of text analytics in the background.

Infrastructure Requirements for In-House AI Text Analytics: Do You Have What It Takes? Members Public

Check latency, pipelines, compliance, cost before building. Audit your infrastructure requirements in-house AI text analytics.

Kyo Zapanta
Kyo Zapanta
AI & Tech
A girl is in the foreground analyzing data, charts floating behind her.

Build or Buy? A Quick Decision Matrix for AI-Powered Feedback Analysis Members Public

Use one matrix to see where to build, buy or partner on AI feedback analytics—then dive into our six-layer stack for deeper ROI.

Kyo Zapanta
Kyo Zapanta
A bubble (qualitative research) floats in the middle as shapes and data comes out of it.

Beyond the Metrics: 5 Advantages of Qualitative Research That Drives Business Members Public

Discover five strategic advantages only qualitative research offers—each tied to KPIs such as churn delta, upsell rate, and time-to-feature.

Kyo Zapanta
Kyo Zapanta
Data analytics
A UI tag with a customer issue is floating in the middle, as other tagged feedback floats in the background.

How to Use Aspect-Based Sentiment Analysis to Pinpoint and Prioritize Customer Issues Members Public

Pinpoint what drives customer sentiment with ABSA. A 5-step guide to faster insights, explainability, and action.

Kyo Zapanta
Kyo Zapanta
Sentiment Analysis
Feedback speech bubbles transition into high-performing metrics UI, a girl on her laptop in the foreground.

Why Qualitative Data Matters: Turning Open-Text Feedback into KPI-Boosting CX Insights Members Public

Transform open-text feedback into KPI-boosting insights that slash churn, speed product fixes, and impress executives with ROI.

Kyo Zapanta
Kyo Zapanta
Data analytics

Table of Contents