ADVANCED CX ANALYTICS

Clearly identify what customer pain points to action and why

Thematic's analysis suite makes it easy to combine your unstructured feedback and quantitative data - for insights on how to improve experiences, product and any metric that mattters. With clear priorities in hand, teams know exactly where to focus to improve scores faster.

Loved and Trusted by Leading Enterprises
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IMPACT ANALYSIS

Understand what’s driving your score changes

Don’t get distracted by feedback noise. Thematic helps you identify the impact of themes and subthemes on performance metrics, see how they are improving or slipping over time, and drill down for rich context — so your team can quickly align on which actions matter most and why.

  • Identify how feedback themes drive NPS, CSAT, or CES change
  • Show the positive and negative impact of changes you’re making
  • Spot high-impact issues before customer churn

With Thematic we can see exactly how the initiative impacted feedback. Not only in overall sentiment but also in the retention metrics. And that helps us think about how to build new features

Emma Glazer, DoorDash

Filter by metadata

Help assign parts of the journey to specific teams

Use filters to explore themes, impact and trends to prioritize improvements for specific customer groups. Make CX real to each team and help them know which aspect of the journey they own.

  • Understand issues unique to touch points or channels, like digital, in-store, or specific features
  • Choose any variable you’ve included in the dataset - region, journey stage, account type, channel
  • Compare insights for segments like high-value vs. low-value customers, to get precise direction
Crosstab Visualizations

Show where issues hurt the business most

When feedback piles up, it’s hard to know what’s broken and who’s involved. Thematic’s HeatMap reveals feedback themes that matter for each product feature, customer segment or location - so you can drive accountability where needed and then build empathy to take action.

  • Automatically surface top issues for each team, without manual tagging
  • Get role-specific insights with quantitative impact for targeted actions
  • Create team-level reports with relevant metrics and rich stories to build customer empathy

Prior to Thematic, it was a constant struggle for us to make sense of open-ended data, as well as being time-consuming. Now, we can efficiently create audience-dependent insights which add value right across the business.

Alison Schoerman, LinkedIn

Intelligent Insights with Gen AI

Give insights and evidence to execs on the spot

Get reliable and detailed summaries across the platform, to explain any data point. Or use Thematic Answers to ask questions and it automatically applies the right filters, delivering results grounded in the right verifiable data.

  • Quickly validate hypotheses with “explain this trend” prompts
  • See the exact issues, praises, or suggestions that support each insight
  • Turn complex insights into clear summaries for execs with Gen AI