Thematic Insights

Turn existing customer feedback and data into a recommendations engine and results dashboard that shows you where to focus your efforts and resources.

See unknown unknows in your data


Uncover drivers, root causes, and unknown unknowns in unstructured feedback


Incorporate growth, loyalty or operational metrics to chart the most impactful course.

Prove ROI

Prove the ROI of CX and measure the impact of decisions and initiatives over time.

Insights on autopilot

Find insights without looking for them. Thematic highlights relationships and patterns in customer feedback and brings key trends and fluctuations to your attention.

Discover insights in your data
Rare theme trends

Spikes in volume are shown even for rare themes. Nip the issue in the bud before it affects more customers.

See the forrest and the trees

Get a high-level perspective of feedback and drill down into sub-themes and segements.

Try it out
Exlore and compare segments

Thematic shows the greatest difference between two customer segments overall and drills down into specifics.

Predictive & prescriptive analytics

Incorporate existing growth, operational, and loyalty metrics to identify drivers, root causes and solutions.

Learn what impacts your metrics
Spend calculations

Thematic doesn't just show impact on CX metrics, but also links customer feedback to customer spend.

Time will tell

Measure changes in feedback themes over time to uncover drivers and measure the impact of CX initiatives.

See your feedback over time
Impact over time

Thematic shows trends in a theme volume and its impact. Data tells a clear story of what what worked and what didn't.

Thematic enables us to deliver more powerful insights than ever and make more data-driven decisions

Ajantha Suriyanarayanan
Director of Consumer Insights at DocuSign

I haven’t seen other solutions providing these links and associations in the data.

Dr Jenine Beekhuyzen
CEO of Androit Research

This is the tool of the future. It reduces my analytics time tenfold.

Matthew Schoolfield
Manager of Commercial Analytics & VOC, Greyhound

The results are the best I have seen from any software solution I have tested, by a clear margin.

Dr Maurice FitzGerald
VP of Customer Experience at Hewlett-Packard

I was blown away. We could easily drill down into themes and look at how they impact NPS score. They saved months of custom analysis.

Robbie Allan
Director of Product at Intercom

Get started with your personalized demo

Complete the form to get in touch with one of our experts to see the Thematic platform in action. We'll show you how you can use Thematic to find actionable insights in your feedback in just minutes, and how you can get a unified view of what your customers need regardless of feedback channel.