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Steven Plaat

Steven Plaat

San Francisco
Steven lead the marketing team at Thematic. He is passionate about helping companies improve employee and customer experience through sharing insights in webinars, virtual roundtables and content.
3 Posts
The 4 biggest challenges insights & analytics professionals are facing right now (with solutions)
The 4 biggest challenges insights & analytics professionals are facing right now (with solutions)
Members Public

Some companies are seeing massive growth as a result of COVID-19. This brings its own set of challenges and opportunities for customer insights & analytics leaders. One way we’ve responded at Thematic has been to start hosting virtual roundtable discussions for customer insights and analytics professionals to connect and share

Customer Experience
The true cost of not understanding customer feedback
The true cost of not understanding customer feedback
Members Public

Last year was a hard one for me!  To reset and recharge, I booked a 2-week retreat in a remote part of Peru.  To get there, I had to take a flight to San Salvador, stay there overnight, board onto another flight, take a boat trip, and then walk for

Customer Experience
5 Keys to Turn Customer Surveys into Action and Results: Key #1
5 Keys to Turn Customer Surveys into Action and Results: Key #1
Members Public

Key #1: Let customers talk! (Ask open-ended survey questions) Companies know that customer feedback matters. There are more cost-effective (sometimes even free!) services than ever to solicit that feedback. However, too many businesses struggle to turn this feedback into action. In other words, they collect valuable data — then do nothing

Customer Experience