Mark Vaughan

Mark Vaughan leads Insights at Mitre 10. He’s a DIY nut who loves the outdoors and reckons weekends are best spent with the family—ideally with a power tool in hand and his young lad keen to learn.

  • Auckland
  • 1 Post

Humanising Hardware: How Mitre10 Made Voice of Customer Actionable with Thematic Members Public

Mitre 10 New Zealand isn’t just hammering nails – it’s hammering home customer pain points to key executives, one story at a time. And the tool of choice isn’t a dashboard. It’s a newsroom powered by Thematic AI text analytics.

Mark Vaughan
Mark Vaughan
Using Thematic

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