Trustworthy answers to all of your customer feedback questions

Thematic is an AI-powered platform that transforms noisy feedback into accurate and layered insights. Empower everyone with the understanding to be customer-led and save thousands of hours.

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Turn all your unstructured feedback into actionable intelligence

Insights, Research and CX teams trust Thematic to turn tons of customer feedback into the specific insights needed to help improve experiences, usage and profitablity.

Learn why our customers love Thematic

Meet the feedback analytics platform for innovative industry leaders


Increase in NPS by uncovering top churn issues

Read their story

With Thematic, we can walk teams through top issues while showing them specific feedback. We can set up our product roadmap better with clearer information about what people want.

Sam Gribben



Reduction in Calls after taking action on Thematic insights

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Thematic lets us quickly turn unstructured feedback from across channels into clear insights that directly inform our product roadmap and corporate strategy.

Michael Sherwood

Head of Digital Experience

20 points

Increase in NPS after aligning teams around customer insights

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With Thematic everyone has data at their fingertips to see how they can improve customer processes, every day. Thematic is a one stop shop to find out what customers think about your company and what you can do to make them think more highly of you.

Matt Schoolfield

Manager of Commercial Analytics & VOC

$200k +

Saved in labour by automating feedback coding with Thematic

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Thematic enabled the product team and leadership to quickly dig into the biggest problems, at a city and a national level, within minutes. It saved us a lot of researcher time and company money, giving us time to delve into issues and identify solutions.

Arianna McClain

Director of insights


Reduction in analysis time by automating different sources of feedback

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Off the back of the insights we’ve had the biggest lifts in NPS. Thematic helps us identify themes in customer feedback informing where our teams should focus their attention. We use Thematic to prioritize and design the changes we make.

Tania Parangi

VOC Manager

Best in class insights,
now instantly readable

A revolutionary white box approach to feedback analytics that's insanely good at delivering accurate insights. Thematic and sentiment analysis powered by AI and quickly validated by you.

Now, cut through your analysis time and help more teams get insights with LLM powered Answers

Discover product features
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Connect & Combine

Connect your feedback from online reviews, chat, surveys, and more with one-click integrations. Thematic can automatically redact data, easing the way teams use feedback, in a safe and compliant way.

Unified data analytics

Tag & Theme

Thematic tags feedback for you with themes and sentiment as they emerge, and quantifies repeated themes. Use search tools to discover similar themes and get more insight. Easily modify themes with controls like edit, ignore and merge.

Text & Sentiment analytics

Slice & Dice

Analyze customer feedback through filters like product, channel, region, theme, sentiment or date. Then drill right down to the raw feedback. Automatically alert PMs or operations teams to new feature feedback or support issues.

Analysis & reporting

You’re in good company

Over 7,000 insights analysts, researchers and product managers use Thematic

With Thematic we’ve been translating customer behaviour to specific business divisions who are able to take action based off the insights, a profitable exercise. Nicholas and Nick were a great help in understanding how we can best use Thematic to understand changing and evolving customer themes.

Dustin Lewis
Senior Manager, Customer Insights

Thematic is a very intuitive tool. It boasts a robust level of granularity allowing the user to see the general breadth of themes, dig into the sub themes and further into the sentiment of the text itself. The Thematic customer success team show great compassion and always seek to understand our specific needs.

Artem Chekovechkov

We've tried manual and automated solutions and have found Thematic to be the most effective and sustainable approach.

Troy Stanton
Head of Consumer Insights
Sky TV

We especially like how transparent the solution is. Our clients shy away from "black boxes" and need to understand (and trust) the science behind the art. We've been able to tell our clients EXACTLY what they need to focus on and most importantly, we've been able to demonstrate, with real evidence, exactly how much of an impact specific issues customers mention have on their experiences and care.

Desmond McGuirk
CFS Australasia

The results are the best I have seen from any feedback analytics software solution I have tested by a clear margin.

Dr Maurice FitzGerald
VP of Customer Experience
Hewlett Packard

Their layered approach is particularly flexible and has provided the ability to tune and customize the output to meet business needs.

Brian Potter
Data Scientist

With Thematic it was clear, visual and quick to see what had an impact, or didn’t, on our NPS.

Sam Stokes
Director of Customer Experience

We gave them data and they gave it back with themes and insights. We could easily drill down into themes and look at how they impact NPS scores. Thematic saved months of custom analysis.

Robbie Allan
Director of Product

Thematic has a great UI and is very intuitive, with not much training required to start using the software. You need to understand what you need to do in order to change performance. Thematic does that.

Melanie Disse
Customer Research Specialist

Thematic makes it easy to get actionable insight from our data. I really like the way the platform is able to quantify the impact of a particular topic or theme on our customer metrics.

Carlos Ryes
Belron/Smith & Smith

Thematic enables us to deliver more powerful insights than ever and make more data-driven decisions. Knowing where the pain points are and knowing where we’re receiving kudos from people is huge.

Ajantha Suriyanarayanan
Head of User Research

We’ve (used Thematic to) make sense of thousands of open-end comments to understand what is driving NPS — it helps tell a cohesive narrative between quantitative +qualitative data. The team is easy to work with: very responsive and open to feedback to customize the tool to our needs.

Allison Schoer
Group Manager, Research
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