White Paper: Analysis of Net Promoter Score Verbatims

Read our white paper: “Analysis of Net Promoter Score® Verbatims”

Net Promoter Score verbatims coding

As we’re sure you know, Net Promoter Score measurements alone are not enough to gain full insight into the minds of your customers. Your respondent’s free-text responses (verbatims) contain the real insights into what they think. However, making sense of them is challenging.

In this white paper, you’ll learn the answer to:

 

  • Manual coding – is it consistent and reliable?
  • Automating coding for NPS verbatims – is this a good option
  • How does automated coding compare to manual?
  • Can algorithms turn NPS feedback into actionable information reliably?

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