Lead CX Strategy, Don't Just Support It

This course is perfect for CX Managers, Customer Insights Analysts, Voice of Customer Leads, or anyone responsible for turning customer feedback into strategic business action.

Customer Insights Mastery Blueprint delivers proven frameworks and strategies over 6 days (one email pertur work finally shapes how your organization serves customers.

These courses were built with a deep understanding of the critical role customer retention plays in sustainable business growth. What if you could pinpoint exactly why and where customers churn—and take action to stop it?

Organizations that complete this transformation gain competitive advantage through deeper customer understanding, more efficient resource allocation, and the ability to fix issues that save millions of dollars in revenue risk.

Within 30 days of applying the frameworks, you'll shift from report generator to strategic advisor. You'll know how to build executive credibility, deliver insights that drive decisions, and demonstrate measurable business impact. Hundreds of insights leaders have used these same strategies to elevate their influence, connect C-suites to customer needs, and transform their career trajectory.

This course was developed by the expert team at Thematic, led by CEO & Co-Founder Alyona Medelyan, PhD, along with VP Marketing Alana Dell and SVP of Sales & Partnerships Gary Batroff.

Alyona Medelyan, PhD brings world-class expertise in AI and Natural Language Processing, with a Google-funded PhD and research cited by over 3,500 researchers worldwide. She founded Thematic on one simple belief: businesses deserve better than "black-box" AI. Today, Thematic serves some of the world's best companies with cutting-edge feedback analytics that combines speed, t actionability, and trust.

Gary Batroff brings over two decades of customer experience transformation expertise, having developed core CX methodologies that prove value to skeptical executives. Prior to Thematic, he was VP of Strategic Alliances at Medallia, served as Senior Manager of Customer Experience Strategy at West Monroe Partners, chaired the San Francisco CXPA chapter, and founded CX Catalyst, his own consulting firm.

Alana Dell brings over 20 years of expertise in customer insights and behavioral science, specializing in empowering insights and marketing leaders to transform from data providers into trusted advisors. She has helped insights teams at Coca-Cola, BMW, Yum Restaurants, and other leading brands to elevate their influence and turn customer feedback into measurable business outcomes.

The Thematic team has been in the CX industry since it emerged in the 2000s. Our team has guided enterprise organizations like DoorDash, IBM, and Manpower to extract more value from feedback data and helped their insights professionals become strategic advisors whose work shapes business decisions.

This course distills decades of in-the-trenches experience helping the world's most customer-led companies turn insights into action.

We've observed firsthand that companies embedding customer experience in their culture are most successful in driving meaningful change with customer insights. You'll learn the same strategies that have empowered insights and CX teams at SkyTV, Instacart, and Belron to elevate their influence and drive decision-making at the highest levels. The frameworks in this course are the same ones we've used with hundreds of insights leaders across the globe—and they've delivered competitive advantage, saved millions in revenue risk, and transformed careers.

This isn't theory—it's battle-tested frameworks from the trenches of customer-led organizations. We've distilled decades of hands-on experience helping Fortune 500 companies and fast-growing enterprises turn insights into action. You'll learn practical strategies that work in real business environments, not just case studies. Receive one email per day for 6 days, then apply the frameworks to see results within 30 days.